Fabulous February: Why This Month Changes Everything
January is about intention.
February is about identity.
Every year, people start January full of motivation. New goals. New promises. New energy. And every year, February quietly becomes the moment where most people either deepen their commitment or drift back into old patterns.
That is why February is known as the Month of Momentum.
Research and behavioral studies consistently show that people who recommit to their goals in February are far more likely to follow through long term. Momentum is not built from intensity alone. It is built from repetition, consistency, and support.
That is exactly what our Fabulous February 28-Day Hot Yoga Challenge is designed to create.
What Is the Fabulous February Challenge?
It is a simple but powerful invitation:
Practice up to 28 classes in 28 days.
Or simply do the very best you can.
There is no punishment.
No failure.
No pressure to be perfect.
If you miss a day, you can make it up.
If your schedule is tight, you set a goal that stretches you without overwhelming you.
The real win is not the number.
The win is showing up consistently.
Why February Matters More Than You Think
February is the bridge between intention and embodiment.
By the time you hit February, the excitement of January has settled. What remains is honesty. Who are you becoming when motivation fades? Who are you when routine takes over?
This is where practice matters.
Hot yoga is not just physical training. It is nervous system regulation. It is mental resilience. It is learning how to stay present in discomfort and keep moving forward anyway.
- When you practice consistently for 28 days:
- Your energy levels stabilise
- Your body adapts and strengthens
- Your mind becomes clearer and more focused
- Healthy habits begin to feel natural, not forced
Momentum builds quietly and then suddenly everything feels easier.
How the Challenge Works
- The challenge runs from February 1 to February 28
- Purchase the 28 DAY CHALLENGE PACK (unlimited 28 Day Access for Only $42 /week)
- OR If you already have a Fire Shaper Bundall package you may use that to get your name on the board but you’re not eligable for the 20% OFF PRIZE
- If you already have an unlimited package but you want to shoot for the 28 in 28 win for 20% OFF then purchase the 28 DAY CHALLENGE PACK and we will pause your current package for a full 28 days!
- The best experience is with the February Unlimited package (Unlimited Daily Access)
- Track your classes on the Challenge Board at the studio
- Support others and receive support when you need it
This is a community experience. When one person shows up, it makes it easier for the next.
The Only Rule
Do the best you can.
That is it.
No comparison.
No guilt.
Just commitment.
February does not need more pressure.
It needs presence.
If January was the spark ⚡, let February be the fire 🔥 that keeps burning.
Join us for Fabulous February and experience what happens when momentum takes over.
28 For the Win 🏆
FOR THOSE WHO LOVE A BIT OF COMPETITION
The goal: 28 Classes in 28 Days!
That is it. Easy Right?
Not usually easy and that’s Ok.
For those that hit the 28 in 28 mark 🎯 here’s what we’ve got in store for you:
- Satisfaction: because you’re going to be proud of you
- Commitment: because you don’t make 28 in 28 happen without it
- Focus: because you’ll need to build that muscle to make it all work
- Results: because this is how results happen
- ❤️🔥 BONUS: 20% OFF any of our regularly priced non-renewing packages!
It’s a one-time offer and you need to make the purchase within 30 days of completing your challenge but you can start that new package anytime within one year from date of purchase!
You pick the pack and we’ll get it organized so you can start it within 1 year of purchase!